Cubic boss lists ten objectives for MaaS | Smart Highways Magazine: Industry News

Cubic boss lists ten objectives for MaaS

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The President of Cubic Transportation Systems, Matt Cole, has written of his ten objectives for assessing the viability of Mobility as a Service, with public transport as the “backbone of mobility”.

Writing on the Meeting of the Minds website, Cole says that with public transit at its heart, MaaS can not only benefit individual travellers but make a “lasting impact on our cities and communities, improving the standard of living, reducing congestion and pollution and connecting more people than ever to opportunities”.

And, he adds, once we accept that public transit is best suited to drive MaaS implementation it’s crucial that we establish objectives that responsible, people-centred, and socially inclusive MaaS must strive to meet. He lists ten objectives that any MaaS effort should aim to help cities achieve:

  1. Limit congestion, particularly during peak travel periods
  2. Reduce car ownership, car usage and the number of vehicles on roads
  3. Use existing infrastructure more effectively and create economies of scale
  4. Ease pressure on the transportation network
  5. Enable better traffic and capacity management
  6. Improve the customer experience by presenting the transportation network as an integrated system
  7. Cater to all travelers, young and old, able and less-able, the wealthy and the economically disadvantaged
  8. Create a model that supports the funding of infrastructure
  9. Lessen the overall environmental impact of transportation
  10. Work in a driver-controlled and autonomous environment

“It’s time we recognise that Mobility as a Service can be a truly transformative concept when thinking about the future of transportation and how the integration – of different forms and modes of transport, customer experience, payment and back office functions, can inspire the creation of new transit models,” he concludes.

“For that to happen, public transit must act as the driving force behind MaaS initiatives, acting as facilitator of partnerships, enabler of innovation and guardian of cities’ and the public’s interests. If it can do that, it will help MaaS achieve its full potential for the future of mobility.”


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