Crowdfunding plea to set up “ethical Uber” | Smart Highways Magazine: Industry News

Crowdfunding plea to set up “ethical Uber”

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A crowdfunding campaign has been launched in an attempt to set up a co-operative alternative to Uber.

Co-operative News reports that the New Economics Foundation is proposing “CabFair”, a driver-owned minicab firm and ride-hailing app that will provide what it calls an ethical, co-operative alternative to Uber.

It says the service will, “Put drivers and customers in control of the co-op through an ownership and governance structure that ensures they have strong voices to guide the enterprise’s strategy.”

Stefan Baskerville, principal director for unions and business at NEF, told the website, “This September, Transport for London announced it would revoke Uber’s licence because it was not a ‘fit and proper’ company to run taxi services in the capital. The prospect of Uber losing its licence places a once unthinkable alternative on the horizon: a new ride-hailing app, owned by its employees and which gives a fair deal to both drivers and passengers.

“Together with trade unionists, tech partners and passengers, we are at the core of a group of socially minded people who know they can build something better than Uber – a driver-owned alternative that is just as convenient and competitive on price but treats its passengers and drivers with respect.”

The campaign is aiming to raise £30,000 so it can research the technology, legal framework, financial models and experiences of other taxi coops internationally, produce a blueprint for running the service, develop a viable business plan and engage with political and regulatory decision makers.

The report adds that the blueprint and business plan will provide the vital foundation for launching a new driver-owned alternative to Uber in London, according to the campaign’s fundraising page. It also aims to share its research to help others around the world to replicate the model.


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