Crockart excited to grow HORIBA MIRA’s “world-leading” brand | Smart Highways Magazine: Industry News

Crockart excited to grow HORIBA MIRA’s “world-leading” brand

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The former PTV executive Miller Crockart has spoken of his new role as Chief Commercial Officer at the advanced automotive research centre HORIBA MIRA, promising to continue to grow the organisation globally.

Crockart’s job will be to oversee the continued development and execution of the Japanese-owned company’s global sales and marketing strategy.  He speaks fluent Japanese after studying for his degree in the country and also playing professional rugby there in his youth.

Crockart said, “HORIBA MIRA is leading the way when it comes to automotive product engineering, research, development and testing.  Working alongside many of the world’s top OEMs, tier one suppliers and start-ups, the team here fully embrace the ‘mobility of the future’ concept, through advances in our engineering and testing services, electrification technologies, CAV and automotive cybersecurity offerings.

“It’s growth and contribution to the development of future automotive technologies, made working with HORIBA MIRA very attractive. I’m excited to play a part in its ambitious growth plans as we look to become the world’s leading automotive product development and services brand, which will in turn support the development of HORIBA test and validation products.”

Crockart joins the HORIBA MIRA executive team alongside Declan Allen, Managing Director. Tim Nathan, Chief Operating Officer and Geoff Davies, Chief Strategy Officer.

Allen said, “Miller brings a wealth of commercial management experience and sector expertise that complements our existing team very well. This new role is a key element of our strategic growth plan and stands us in good stead as we expand our international presence.”

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