Countdown begins for Seeing is Believing 2014 | Smart Highways Magazine: Industry News

Countdown begins for Seeing is Believing 2014

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Be part of highways history at next year’s Seeing is Believing.

After listening to feedback from last year’s event, Seeing is Believing 2014 will return bigger and better than ever before.

Visitors and exhibitors will get a chance to shape and influence the future of the industry. This will be done through the testing of products with results forming part of future guidance.

There will be a number of demonstrations taking place and if you have any thoughts about what you’d like to see we would welcome your feedback. If you have any ideas for tests that would help reduce ambiguity within the industry then get in touch.

Seeing is Believing will offer a unique opportunity to demonstrate your products and services outside on a real road environment, with day, dusk and night time conditions – in a scenario best suited to your product or service.

The show is returning to Bruntingthorpe Proving Ground, Lutterworth, in Leicestershire and will take place from 19 to 20 November. There will be improvements and a reduction in cost for the 2014 event.

Improvements include:

  • Newly refurbished exhibition hall with extensive car parking
  • Better use of the track with products displayed together
  • A significant reduction in the cost to exhibit.

The one element that makes Seeing is Believing totally unique is the fact that products can be displayed outside in a real working environment. As this is a key reason why visitors attend the event, the 2014 exhibition will concentrate much more on this aspect and will see the introduction of bespoke areas to drive and walk through. These include:

  • An urban street
  • A running motorway
  • A rural environment.

This event offers you a chance to get involved and be seen in the place that matters.

For further information contact event manager Jan Gray on 01732 459683 or 07542 929815. Alternatively you can email her at



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