As part of its Ventures innovation investment fund Coca-Cola European Partners is piloting robotic technology at Alton Towers Resort.
Coca-Cola European Partners (CCEP) Ventures is working with autonomous driving experts TeleRetail to test the new technology in a unique, high-traffic location.
During this trial, the robot will collect products from the Alton Towers distribution centre and deliver them to drinks outlets across the park, using artificial intelligence to manoeuvre around the thousands of visitors during the peak summer season.
The robot travels at 3mph and distances of up to 50km. It is equipped with GPS technology, sight, sound and motion sensors to safely navigate around people and objects. It also uses laser sensors to judge the distance to potential obstacles, enabling it to stop safely and avoid collisions.
Leendert Den Hollander, Vice President and General Manager at Coca-Cola European Partners, said, “We are seeking out leading-edge technology start-ups and helping them to grow through access to expertise and the opportunity to test and refine their innovative solutions.”
“The TeleRetail robots are a perfect example of how we are trialling technology that could enable 24/7 on-demand logistic services and eventually be something that can be scaled up to larger vehicles.”
“By developing technology, solutions and processes, we can improve the way we operate, to better serve our customers and consumers – now and in the future,” concluded Den Hollander.