British automotive consultancy SBD expanding into Germany | Smart Highways Magazine: Industry News

British automotive consultancy SBD expanding into Germany

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The British automotive technology consultants SBD have announced the opening of a new office in Dusseldorf, Germany.

The company, which helps many of the world’s leading car makers develop autonomous, more secure and better connected cars says a footprint in Germany will put the company “in the backyard” of many new and existing clients, including major car makers, hardware suppliers – and increasingly – new players, looking to capitalize on the growing role of software, data and artificial intelligence.

SBD Automotive already has offices in every major automotive market (Europe, North America, Japan, India and China).

As well as helping car makers better understand complex technologies, respond to the latest market developments and identify the right partners, the team also brings significant international experience and a unique perspective on the global automotive sector.

The company says its expansion into Germany begins in Dusseldorf, often regarded as a hub for new technology and innovation.  “The vibrant western city is also a melting pot for industry, startups and academic institutions, as well as a commercial center for German and international business,” it says in a statement.

SBD Automotive CEO David Bell said, “New technologies are creating massive change for our clients. A presence in Germany will give them access to specialist, independent expertise from within their home market.”

Andrea Sroczynski’s, the new Managing Director at SBD Automotive Germany added, “At a time when the automotive industry faces huge challenges, car makers need independent knowledge and experience they can trust.”

SBD says Andrea Sroczynski is a seasoned speaker at automotive events around the world and the former head of segment strategy Automotive & Transportation at Telenor Connexion, a leading provider of connected business solutions within the Internet of things.


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