BMW working on the Apple Car? | Smart Highways Magazine: Industry News

BMW working on the Apple Car?

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A report in the Independent this weekend suggests that BMW are working with Apple to jointly make a passenger vehicle.

It quotes Germany’s Manager Magazin and Reuters which says that Apple Executives have visited the BMW factory in Leipzig, asking detailed questions about tooling and production, while BMW signalled their readiness to license parts.


The report says that, although there are no plans at present for jointly developing a passenger vehicle, a source said exploratory talks between senior managers may be revived at a later stage.

Rumours of a possible partnership that would see Apple using the body of BMW’s ‘i’ vehicles as the basis for an Apple Car, have been circulating for months.  Last year Apple’s CEO Tim Cook visited BMW’s headquarters, but news of the Leipzig visit only emerged last week.

According to the Reuters sources discussions between Apple and BMW ended inconclusively.  Apple appears to want to explore developing a passenger car on its own, while BMW is said to be cautious about sharing its manufacturing know-how as it wants to avoid becoming a mere supplier to a software or internet giant.


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