BlackBerry looking to ITS to turn around its fortunes | Smart Highways Magazine: Industry News

BlackBerry looking to ITS to turn around its fortunes

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The mobile phone maker BlackBerry is reported to be focussing on supporting intelligent transport systems as it moves away from the smartphone market it once dominated.

The Techrepublic website says the Canada-based business is looking for new ways to increase revenues by pushing into the Internet of Things with an end-to-end tracking system for lorries.

“The company made a relatively paltry $14 million in profit in the first quarter of fiscal 2017,” the report says… “with only $424 million in revenue.  But BlackBerry is busy trying to reinvent itself and analysts speculate whether CEO John Chen can turn it around with IoT products and focusing on QNX.”

The report quotes Jeffrey Hammond, an analyst with Forrester as saying, “I think that they’ve got opportunities there especially as we see more and more devices that need the kinds of qualities that QNX has.  QNX has been around for as long as I’ve been in the industry.  It’s always been one of the two or three most popular operating systems out there.”

BlackBerry says its Radar product allows customers to optimise utilisation of their trailers and shipping containers, improve on-time delivery, reduce theft, and generate more revenue from each trailer, without having to invest in costly IT infrastructure.  Its press team describes BlackBerry Radar as providing “everything needed to track highly mobile assets, including a self-powered tracking device, an Internet of Things (IoT) platform with cloud-based applications, world-class security, and visual reports that make it easy to pinpoint the location and status of each asset.”


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