One of the UK’s leading experts in transport modelling is warning the industry that Big Data is not yet the silver bullet many would like it to be.
Pete Sykes, who leads business development in Britain for TSS was talking to Smart Highways editor Paul Hutton at the ITS European Congress in Glasgow.
“I think it’s still got to change the game,” he said. “It’s easy to say we’ve got Big Data, but data is nothing until it’s processed and converted to information.”
He added that you could call them “dark benefits” because, “we know they’re out there but we still have to got to put our finger on where exactly they are, what they are and how to realise them. There’s a lot of presentations in this conference who are probing towards it, and will find it, but we’re still kind of looking.”
Sykes also talks about influencing traveller behaviour and a new project in Leicester which is managing traffic to improve air quality.
You can hear the whole of the interview here:
(Picture, Pete Sykes demonstrating the product on the TSS stand in Glasgow)