Aurrigo targets £900 million opportunity after taking part in ‘world first’ autonomous vehicle demo | Smart Highways Magazine: Industry News

Aurrigo targets £900 million opportunity after taking part in ‘world first’ autonomous vehicle demo

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Aurrigo, which makes driverless vehicles, says it is now targeting its share of what it believes is a £900 million global marketplace for autonomous pods. 

The startup took part in the UK Autodrive project, which it says is the world’s first test involving more than one autonomous vehicle.

Aurrigo, which employs 81 people at its advanced engineering centre and trio of international offices, is using its Pod Zeros to showcase an autonomous first- and last-mile transport solution in Coventry and Milton Keynes.

The test, which also involved a number of other companies, marked the culmination of the UK Autodrive project, which was created with the aim of establishing the UK as a global hub for the development of autonomous vehicle technology.

The company has used the programme to develop its autonomous control systems and to refine the design of its pods, creating a state-of-the-art production line at its facility in the West Midlands.

It has also sealed two international distribution agreements with partners in Singapore and Vietnam to start selling its vehicles into Asia.

Miles Garner, sales and marketing director at Aurrigo, the autonomous vehicle division of RDM Group, said: “Being involved as the lead partner in UK Autodrive has transformed our business and given us the opportunity to test our technology alongside some of the world’s largest manufacturers in Jaguar Land Rover, Tata and Ford.

“The trials in Milton Keynes have proved we have advanced autonomous technology that works in a live public environment and pods that can provide that crucial first and last mile transport solution for towns and cities throughout the world.

“We need to take advantage of being first to market and we are already in discussions with a number of potential customers to take our pods for use on University campuses, theme parks, shopping malls and retirement villages.

“The potential is huge and we are projecting a substantial increase in turnover that could run to tens of millions over the next three years.”


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