Audi and Daimler choose HERE for traffic data | Smart Highways Magazine: Industry News

Audi and Daimler choose HERE for traffic data

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HERE Technologies has announced deals to provide its traffic data to the carmakers Audi and Daimler.

Audi says that, in the next few months, it will use HERE information in all new models sold across North America and Europe, while this month Daimler will start incorporating it across its entire range of Mercedes-Benz cars in the US, Canada, and countries across Latin America and the Asia Pacific.

Drivers will get up-to-the-minute information about road conditions and incidents plus predictive traffic forecasts as well as information about lane closures and traffic flow for specific lanes on arterial roads, including high occupancy vehicle (HOV) lanes.

The Audi agreement also includes Volkswagen Group sister brands Bentley, Bugatti, Lamborghini and Porsche.

“This is a landmark win for HERE Technologies and underscores how far we’ve advanced our traffic service in the last three years,” said Peter Ku?rpick, Chief Platform Officer at HERE Technologies. “Drivers will enjoy innovative features such as lane-level traffic flow and incident data as well as benefit from our sustained investment in quality. All parties competing for this contract were subjected to extensive ground truth testing of their data, and we’re delighted to have come out on top. This is fantastic momentum as we further scale our traffic service to enhance driving enjoyment for millions.”

HERE collates its Real-Time Traffic by aggregating and analysing data from a range of sources, including vehicle sensor data from competing automotive brands.

Audi plans to enable HERE Real-Time Traffic not only for new models. In North America, all Audi vehicles already on the road and equipped with an active Audi Connect® subscription will benefit from the service. In Europe, selected models already on the road will benefit.

The agreement marks the first time HERE has provided its HERE Real-Time Traffic service to Mercedes-Benz in North America. The service will be available to drivers in the U.S., Puerto Rico, Canada, Mexico, Argentina, Brazil, Chile, Colombia, Peru, Venezuela, Australia, New Zealand, Indonesia, Malaysia, Philippines, Singapore and Taiwan.


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