The mobility services platform Bestmile, which is used to plan, manage, and optimise autonomous and human-driven vehicle fleets, has announced new Dallas-based ridehailing business Alto, is launching on-demand rides using Bestmile’s Platform.
Alto is placing its focus on what it calls delivering exceptional passenger service which starts with safety, using professional drivers, and a dedicated fleet of cars. It says with Bestmile providing the service management platform, ithas been able to enter the market faster and differentiate from larger peer-to-peer service providers.
The companies say this goes beyond Peer-to-Peer ridehailing because they believe such companies largely rely on under-optimised fleets, which has resulted in disjointed service, increased traffic congestion, and susceptibility to security problems.
“The ridehailing industry is booming, and while it is marked with well-recognised brands, it is also ripe for disruption by savvy tech brands that have seen the gap in vehicle efficiency and rider experience and safety, and can fill that with innovative new services,” said Roger Lanctot, Director of Automotive Connected Mobility at Strategy Analytics. “While the incumbents have captured at most about two percent of vehicle miles traveled in the U.S., newer services entering the field are poised to capture and capitalise on the customer experience and improved vehicle management, something that riders and cities continue to demand.”
“Alto is maniacal about the passenger experience. By partnering with Bestmile and adopting its Mobility Services Platform, we’ve been able to achieve our mission to differentiate in a market that has become defined by the need for safety and consistency,” added Will Coleman, CEO of Alto.
Guided by the motto of “You drive us,” he says Alto “places a high emphasis on the customer experience, offering a new class of service that’s unmatched to the music”. Alto’s business model revolves around a monthly membership fee giving members significant discounts on each trip.
Fleet optimisation and routing services are managed by Bestmile’s intelligent mobility services technology. With its proprietary ride matching and dispatching algorithms, Bestmile says its Mobility Services Platform enables Alto to deliver a coordinated and intelligent mobility service, providing more control over key performance indicators such as pick-up and wait times, routing efficiency and vehicle utilisation.
“The limitations and downsides of peer-to-peer services for drivers, travellers, and cities are exposing opportunities for new kinds of services,” said Raphael Gindrat, CEO of Bestmile. “We’ve partnered with Alto to develop a platform that enables it to monitor and manage service performance and KPIs so that it can deliver a new kind of mobility experience.”