3M’s Transportation Safety Division is to undertake a North American roadshow, travelling to nearly 50 cities across the US and Canada to showcase its road safety technology and innovation.
The company says it will offer interactive experiences featuring hands-on, in-person, and virtual demonstrations of what it calls innovative 3M technologies in a custom designed 18-wheel, 53-foot long truck.
“As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous vehicles of the future with this roadshow,” the company says in a statement. “Beginning in San Antonio, TX, the 3M Transportation Safety Roadshow Truck is highlighting the importance of improving safety for drivers, pedestrians, and road workers, as well as where transportation infrastructure is headed in the future.”
“3M has been committed to making roads as safe as possible for almost 80 years,” said John Riccardi, vice president and general manager, Transportation Safety Division. “Our roadshow tour will present innovative roadway and vehicle solutions to many of the problems that drivers face, such as reduced visibility due to inclement weather, nighttime driving, and the hazards encountered in work zones. The existing and future technologies showcased help make the driving experience safer for everyone.”
The truck includes details on its anti-graffiti signs, fluorescent technology, autonomous vehicle developments and an “innovation theatre” where visitors can watch demonstrations from the driver’s seat.